These words can be slippery. Here’s how we write them.

• add-on (noun, adjective), add on (verb)
• back end (noun), back-end (adjective)
• beta
• checkbox
• double-click
• drop-down (noun, adjective), drop down (verb)
• email (never hyphenate, never capitalize unless it begins a sentence)
  • To name
  • From name
  • Reply-to name
  • Subject line
  • Cc, Bcc
• emoji (singular and plural)
• front end (noun), front-end (adjective)
• geolocation
• hashtag
• homepage
• integrate
• internet (never capitalize unless it begins a sentence)
• login (noun, adjective), log in (verb)
• Like (the social media activity)
• OK
• online (never capitalize unless it begins a sentence)
• signup (noun, adjective), sign up (verb)
• sync
• tweet, retweet
• username
• URL
• website
• WiFi

Words to avoid

• crazy, insane, or similar words to describe people
• crushing it, killing it
• funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
• ninja, rockstar, wizard, unicorn (unless referring to a literal ninja, rockstar, wizard, or unicorn)
• young, old, elderly, or any other word describing a person's age